I’m reading a book called “Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath & Dan Heath (they’re brothers!).

They have a number of reasons why certain ideas stick in our heads, but I wanted to focus on one that has been really…stuck to my brain lately.

Simplicity

Not a dumbed down idea, but getting at the CORE of what you want to say without being too wordy and superfluous.

Maybe this has really impacted me because I know I can “paint” a story when I’m talking instead of getting right to it. But, it’s not that venue that I’ve been pondering.

It’s in print and marketing of things.

Walmart: Always Low Prices.

(picture of frying egg) “This is your brain on drugs.”

Don’t Mess with Texas. (actually the most successful anti-littering campaign in US History)

I think Jesus did an amazing job in the same respect…

“Come. Follow me. I will make you fishers of men.”

“Feed My Sheep.”

“Love your God above all else and love your neighbor as yourself.”

So simple. So easy. So Sticky.

We need to remember in our church publications, newsletters, websites, explanations, services…if we get at the CORE and cut out all of the extra words and do’s and don’ts while getting “us” out of the way, a new believer can possibly see Christ a little more clearly. I’m not saying to stop teaching and growing, digging, reaching, etc. Not at all. But our first message becomes much stronger when it simple and unified.

Let’s all simply follow Him.